Graphic Design
The difference is in the design
Design That Communicates
Effective graphic design is more than just art—it’s goal is to communicate a specific message or idea through visual means. It incorporates creativity, innovation, and strategy to convey attitudes, feelings and ideas that go beyond what art or language alone can express.
Our graphic designers will work with you to create a design that inspires, informs, and captivates consumers.
Design A Brand That Speaks
Whether you need an out-of-this-world illustration, engaging print design, or digital marketing asset, our world-class designers will make it happen. Our graphic design services include, but are not limited to:
- Corporate identity packages
- Posters and banners
- Logos and letterhead
- Brochures and ad creative
- Print illustration and digital design
- Direct mail
- Educational materials
- Packaging and merch
Getting Started
Our graphic design process begins with an initial consultation where we’ll gather details about your company, your brand and your campaign goals. A few of the questions we’ll cover include:
- Who is your target customer?
- What is your primary demographic?
- What is your core marketing message?
- What are your branding requirements?
- Who are your top competitors?
- What is the medium—print, digital, omnichannel?
Print, design and marketing solutions.
Graphic Design FAQs
What is graphic design?
Graphic design is the process of creating visual concepts and elements—such as typography, images, colors, and shapes—, aided by the use of computer software, to communicate ideas that inspire, inform, and engage consumers. Graphic designers are responsible for everything from brand and visual identity design to marketing and advertising design, digital and web design, infographic design, print illustration, packaging design, motion graphic design, and user interface design.
What is our graphic design process?
We employ a proven 5-step graphic design process to ensure we create visually content that effectively communicates clients’ messaging to their target audience.
1. Creative brief. The creative brief serves as the foundation of the design project. It outlines project goals and scope, branding guidelines, target audience, as well as design specs and requirements
2. Graphic design research. Research is key to the design process. It allows the designer to develop a better understanding of competition and the target audience. It involves researching competitors’ designs, looking at target audience preferences, and industry trends.
3. Brainstorm and ideation. Before going full bore into the design process, we will brainstorm ideas and present them to you. This ensures all design concepts are on target and in line with project goals and expectations.
4. Review at the 10/50/99 stages. The 10/50/99 feedback process ensures we’re on the same page with you throughout the entire design process. At 10% completion, an outline and wireframe will be presented. At this stage, you can provide feedback on the vision and direction of the design. At 50% completion, the design is coming together and you can verify the design is meeting the agreed upon direction and vision. At 99% completion, you can provide fine feedback on design elements including spacing, color, and other “tweaks”.
5. Final design presentation. The design is completed and final files are created. The design is implemented in the chosen mediums.
What graphic design services do we offer?
At OfficeGraphics we provide a comprehensive suite of custom graphic design services and solutions for businesses of every size. These include:
- Corporate identity packages
- Posters and banners
- Logos and letterhead
- Brochures and ad creative
- Print illustration and digital design
- Packaging and merch
- Letterhead and stationary design
- Business card design
- Infographics design
- Banner and signage design
- Logo design
- Typography design
- Product label design
- Menu design
- Presentation design
- Email newsletter design
- Vehicle wrap design
- Trade show booth design
- Digital ad design (banners, display ads, etc.)
- Invitation and greeting card design
- Brand guidelines creation
- Virtual event graphics
- Environmental graphics (signage, wayfinding)
- Webinar slide deck design
- Social media ad design
- Billboard design
- Storyboarding
- User Interface animations
- Direct mail piece design