Variable Data Printing
On-demand print marketing that converts
Variable data printing provides a customized, on-demand print marketing that improves response rates and generates sales.
What is variable data printing?
Variable data printing customizes a specific marketing piece to a customer’s preferences or past purchase history.
- Information from a customer database or mailing list is matched to data fields in a marketing piece
- Images and content within the mailing piece can vary by customer
- A unique piece is generated and printed for each customer
Generate more business and higher conversions
Variable data printing allows you to tailor direct mail pieces, brochures, promotional flyers, or any other type of printed marketing to the specific preferences or purchase history of individual customers on a record by record basis. This strategy can greatly increase response rates and conversion while reducing overall marketing costs.
