Audio & Video Production
Get heard. Get Seen. Get connected.
Build brand recognition and connect with consumers with interactive audio and video content that engages and converts.
Harness the power of video marketing
The adage a picture is worth a thousand words has never been more true. When you tell your story through video, you engage viewers’ senses and evoke powerful emotions to act. And when video content resonates with your audience, it’s often shared with others. By incorporating persuasive powerful video as part of a well-rounded marketing strategy, you’ll create lasting connections with your audience, extend your reach, and improve conversion rates.
We help businesses develop a cohesive strategy that incorporates the correct tone, voice and personality for their brand.
Video production and editing services
At OfficeGraphics we offer an array of video production services to help grow your business. These include:
- Videography and direction
- Video editing
- Overlays and banners
- Voice-over recording and integration
- Audio swap and overlay
- Format conversion
- Video to YouTube conversion
Print, design and marketing solutions.
Audio & Video Production FAQs
What are the different types of marketing videos for a small business?
There are so many different ways to promote and grow your business through video marketing. The following are a few of the most effective types of business marketing videos.
- Brand promotion videos tell your story and influence people’s perception of your brand. These videos shape your audience’s perception of your brand identity, values, and vision.
- Training videos arms sales and customer service personnel with the knowledge, information and skills needed to help potential customers make purchase decisions and current customers learn how to use products.
- Testimonial videos share the positive experience of customers with a business’s products and services. These videos provide prospective customers assurance and piece of mind that working with your business is a sound decision.
- Productvideos showcase your product in action. They build hype around upcoming launches and new features. Product videos highlight product benefits and help consumers feel what it will be like to use a product.
- Product demo videos showcase the features and benefits of a product, and demonstrate how the product works in real life. The goal is to help prospective customers visualize how the product can solve a problem in their lives.
- Webinar videos allow you to interact directly with your audience. They provide engaging, face-to-face interaction and the opportunity to hear directly from participants. Webinar style videos are effective for training, educating and product promotion.
- Educational videos allow you to bring information directly to your audience in a way that is powerful and engaging. Educational videos can be used for internal training as well as product promotion and training for clients and prospective customers.
- Weekly videos series are effective tools for connecting with your audience on a regular basis and creating a loyal following. Video series are effective tools for building credibility and generating quality leads. Weekly video series don’t need to be complicated, just consistent.
- Expert videos are a great way to draw in new viewers, create credibility around a product, service, or brand, and generate quality leads. Expert videos typically focus on one topic covered by an expert from your industry.
- Expert Q&A videos allow your audience to engage and interact directly with the expert. These videos attract large numbers of viewers and are a great strategy for harvesting consumer information and generating qualified leads.
- Sales and promotion videos are a standard component of most video marketing strategies, and tend to be one of the more powerful promotion tools in a business’s arsenal. Sales or promotion videos are used to promote a specific marketing initiative, sale, or event.
- Social media videos are designed for sharing on social media platforms such as Facebook and Instagram. These are promotional videos that introduce a business or brand in an informal, engaging and often entertaining manner.
- Animated videos are extremely creative and offer a large amount of flexibility. They typically showcase products or services, and can even be used to introduce a new brand. They are appealing and highly engaging.
- Event and live stream videos are used to feature or stream conferences, panel discussions, fundraisers, and the like. They may cover an entire event or simply provide takeouts including event highlights, interviews, and presentations.
Is video marketing effective?
There isn’t a more effective way to engage your audience and create brand awareness than through video marketing. 73% of consumers prefer learning about a brand or product through video. And over 91% of businesses now use video as a core component of their overall marketing strategy.
Videos are especially effective for building brand awareness, creating credibility, and increasing conversions and sales. Video also provides a boost to your SEO strategy. Search engines like Google consider video content more engaging and valuable for users. Incorporating video content can generate higher search engine rankings and organic website traffic.
Purchasing decisions are driven by emotion, and there isn’t any medium more effective at evoking emotion than video. Compelling, colorful, and engaging videos make it easier for consumers to content with your brand and purchase your products.
How much does video production cost?
The cost of producing a quality marketing video can vary greatly. The largest drivers in cost are the type of video (e.g. promo, education, brand, etc.), the length of the video, and the overall complexity of the video production project.
How long does it take to make a video?
How long it takes to produce a video depends on the scope of the project. When producing a video there is a pre-production phase (planning), production phase (filming) and a post-production phase (editing). Most people only consider the “filming” phase of video production, but the planning and editing phases typically account for the most time spent developing a video.